Search Realty standards are constantly being challenged to meet the expectations of today’s buyers, sellers and agents. Being the only brokerage in Canada to be a trusted Google Partner allows Search Realty to implement proven-by-Google marketing tactics for our agents. This allows our agents to yield higher commission, retain clients, build a brand and not to mention generate leads on demand!
Our Google Digital Advertising is broken down into 3 parts:
1. Google Search Network
2. Google Display Network
3. Remarketing Campaigns
The following are key targeting options we implement to help achieve this goal:
- Geo-location targeting
- Keyword tuning
- Sales funnel optimization
- Mobile marketing
- Video marketing
- Cross-platform marketing
- Enhanced reporting
- A/B Testing
- Call tracking
Geo-Targeting & Keyword Tuning : Case Study #2
In this case study, we used a combination of Geo-location targeting and Keyword tuning, which allowed us to zero in on all of the buyers within a 1KM radius. The Keyword Tuning we used during this case study included buyers who were specific about finding a property within the listed building. These listing ads can tailor to your market, property type or location to serve 3 main goals; To generate additional buyer leads, seller leads and to double-end the transaction.
Ask for more commission in your listing presentation! The digital advertisements below are created using HTML5, which means they move and are interactive. The purpose of these advertisements is to catch the viewer’s attention, which will evidently lead to click-throughs. Once a buyer visits your home sellers listing web page, their computers, laptops and cell phones will be seeing the following ads for the next 90 days. If they didn’t book a showing when they first visited your seller’s web page, they will surely book a showing after they see your sellers listing everywhere they go on the internet. And if they don’t book a showing, surely, you’ve impressed them with your marketing to obtain a new seller lead.
Which include Google Display Image & Text ads and Facebook & Instagram ads. Once a week we download your database so all your leads and past clients will see your brand, everywhere they go on the internet. Don’t have their email? No problem, once a potential lead visits one of your 3 websites Search Realty provides you, their computers, laptops and cell phones will be seeing these ads everywhere they go on the internet.
What is Remarketing?
If you’ve ever gone to the Pottery Barn website and immediately
after started seeing Pottery Barn banner ads
all over the Internet – that is remarketing. Prospective
homebuyers who visit your website will see your banner
ads all over the Internet.
Why do Remarketing?
Branding. Clients have told us that homebuyers are much
more responsive to phone calls after beginning the remarketing
program. The remarketing program improves
your brand awareness from homebuyers. They’ve heard
of you because they’ve seen your ads.
Where do the ads appear?
All over the Internet. It works through the Google display
network so that anywhere Google ads appear your ads
could also appear. ALSO, we are now adding Facebook to
the mix. If you would like your banners to appear in a
homebuyers Facebook news feeds, we will add it at no
Who makes the ads?
We do! In our sign-up form, you can upload a photo,
upload a logo, add some information about you and
your ad is ready for the Internet. This will be followed
by a marketing consultation to ensure we’re delivering
the right message to your client base. There are 6-9
sizes per ad campaign.
What doesn’t Remarketing do?
Remarketing is not very good for lead generation. That is
not its goal. One primary reason is many of the people
who are seeing the ads are already your leads.
Satisfied Customer “Almost immediately I noticed that more leads
called me; called me back after I had left a message; or were
more receptive when I first got them on the phone. Within a month
of starting the banner ads, I got a call from a buyer who we
closed on a $4M CASH purchase in 30 days. Coincidence? I’m not
going to take that chance.”
We download your database once a week to ensure all your new leads will be seeing your branded ads everywhere they go on the internet. And if you don’t have their email, not to worry, once someone visits one of the three websites we provide, they will be followed all over the internet with your branded agent ads!
Sample Facebook Ad.
Facebook Ad – Ad View.
Sample Instagram Ad.
Instagram Ad – Ad View.
Every month you will receive a marketing report that will allow you to monitor the performance and progress of your marketing campaigns. Through this you will be able to view key performance indicators, see where most of your traffic is coming in from via the Geo Heat Map, and note the various impressions & click-through rates of your ads.
With the help of Remarketing, I was able to get new clients and close 4! I keep getting new leads every other day. This is one investment I'd recommend to everyone.
Every other client I've recieved in the past few months have told me they discovered me because they saw my ads on Facebook & YouTube. I haven't stopped these campaigns since!
Not only did my campaigns bring in leads, but I felt confident knowing that I was getting results VIA the marketing reports.