Top Producer Increases Volume by 217% After 1 Year
Highlights:
Volume +217% | Ad Spend -609%
Colleen Pickett
Sales Representative
Introduction
Colleen Pickett ranked in the Top 100 Individuals in Canada for Re/Max from 1996–2011, and being inducted into the rarified Circle of Legends in 2012 ranked #2 overall.
Colleen came from, Re/Max after a significant reduction in market share, challenges adjusting with the internet boom, Colleen switched to Search Realty after every offline advertising avenue has been exhausted from billboards to transit bench ads to the dreaded door-knocking. Colleen’s GCI went from $113,000 to $325,000 after her first year with Search Realty utilizing Leads On Demand.
Previous Brokerage:
New Brokerage:
Challenges
Generate new business & increase existing database
Decrease ad spend while increasing overall ROI
Compare ROI on LOD leads vs. alternative solutions
Leaving a household brand to a new brand powered by LOD Inc.
Solutions
Leads On Demand
Product: Gold Leads Annual Plan
Purpose: Generate business/database
Benefits:
- Get any number of leads in any city
- Gold leads is LOD’s mid tier product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Social Media Plan
Product: Social Silver Plan Monthly
Purpose: Increase brand awareness
Benefits:
- Increase brand visibility
- Where others teach, we just do it
- Position agent as an expert in their market
- Provides instant visibility for:
- Agents real estate listings
- Neighbourhood updates
- Referral programs
Training
Product: LOD University
- Completed all 2 mandatory courses
Purpose: Improve closing techniques
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google Display
Products: Remarket Google Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube Video
Products: Remarket YouTube Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Strong resonance factor via video based ads
- Elicit business from existing leads and website visitors
- Video ad plays prior to each video
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Leads On Demand
- Purchase Gold leads annual plan
Benefits:
- Gold leads is LOD’s mid-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 100% real (agents can return fake leads)
- Guaranteed to be in the city requested
Social Media Plan
- Purchase Social Silver plan monthly
Benefits:
- Increase brand visibility and awareness
- Position agent as an expert in their market.
- Where others teach, we just do it for agents!
- Social Media plans provide instant visibility for:
- Agents real estate listings
- Special offers
- Listing updates
- Referral programs
Remarket via Facebook + Instagram
- Purchase Remarket via Facebook + Instagram monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google
- Purchase Remarket via 90% of Internet monthly
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
- Purchase Remarket via YouTube monthly
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Training via LOD University
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Benefits:
- LOD University is a series of online courses developed by industry leaders
- Learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Results
-
ROI with Leads On Demand 2,399% (-5.56% with Re/Max)
-
Decreased annual ad spend of -609% (Alternative media vs. Leads On Demand)
-
Volume increase of 217% 12 months after the switch
-
Closing ratio of 2.95% with LOD training
-
Increase brand awareness, each user viewed her ad 50X
-
Built a database of 1300+ leads from 289 (Increase of 450%)
“’I don’t know why all agents aren’t on this lead gen system. It beats the hell out of door-knocking!”
Colleen Pickett
Let's Talk About It
Start by setting up a time with our business development manager.
SEARCH REALTY, SEARCH MORTGAGE, LEADS ON DEMAND, LOD and the SEARCH logo and icons are trademarks of Search Corp. and are used under license.