New Agent Increases Volume by 661% After 1 Year
Highlights:
Volume +661% | ROI +609%
Ryan Fogarty
Sales Representative
Introduction
Ryan Fogarty was a new-to-the-industry sales representative for a Canadian brand, Royal Lepage. After his first year with Royal Lepage, eager to learn, Ryan completed his first year with 1 unit closed and a sales volume of $537,000. In Ryan’s first month working Leads On Demand with Search Realty, he closed 5 units.
It is important to note, that Ryan did not have any sales experience prior to entering the real estate industry. His previous work experience was in the entertainment industry as a bartender.
Previous Brokerage:
New Brokerage:
Challenges
Generate new business & build a database from scratch
Closing internet leads with no previous training/experience
Increase ROI on LOD leads vs. alternative advertising
Leaving a household brand to a new brand powered by LOD Inc.
Challenges
Take your real estate business to the next level in 3 easy
Leaving a household brand to a new brand powered by LOD Inc.
Mix & match your optional Lead-Gen Plans.
Closing web leads with no previous training or experience.
Challenges
Leaving a household brand to a new brand powered by LOD Inc.
Closing internet leads with no previous training/experience.
Compare ROI on internet leads vs. alternative advertising.
Generate new business & build a database from scratch.
Try These Calculators
Solutions
Leads On Demand
Product: Platinum Leads Annual Plan
Purpose: Generate business/database
Benefits:
- Get any number of leads in any city
- Platinum leads is LOD’s top product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Social Media Plan
Product: Social Silver Plan Monthly
Purpose: Increase brand awareness
Benefits:
- Increase brand visibility
- Where others teach, we just do it
- Position agent as an expert in their market
- Provides instant visibility for:
- Agents real estate listings
- Neighbourhood updates
- Referral programs
Training
Product: LOD University
- Completed all 2 mandatory courses + 12 comprehensive courses
Purpose: Improve closing techniques
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google Display
Products: Remarket Google Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
The Farmer via Google Display
Products: Farmer via Google Monthly
Purpose: Generate business, build database
Benefits:
- Extremely hyper-local based ads
- Targeted via postal codes/zip codes
- Ads appear on every mobile/tablet/desktop
- Agents position themselves as the neighbourhood expert
- Complements or replaces traditional real estate farming strategies e.g. door-knocking or flyer-drops
Leads On Demand
Products: Platinum Leads Annual Plan
Purpose: Generate business, build database.
Benefits:
- Platinum leads is LOD’s top-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include Lead exclusivity, 100% real (agents can return fake leads), and
guaranteed to be in the city requested.
The Farmer via Google
Products: Farmer plan monthly
Purpose: Generate business, build database.
Benefits:
- Agents position themselves as the neighbourhood expert with Farmer 90% of the Internet Campaign
- Ads appear on every mobile/tablet/desktop of targeted farmer area
- Targeted via postal codes/zip code
- Complement or replace traditional real estate farmer strategies e.g. door-knocking or flyer-drops
Social Media Plans
Products: Social Silver Plan Monthly
Purpose: Increase brand awareness
Benefits:
- Increase brand visibility and awareness
- Position agent as an expert in their market.
- Where others teach, we just do it for agents!
- Social Media plans provide instant visibility for agent real estate listings, special offers, listing updates, referral programs.
Remarket Via Social Media
Products: Remarket via Facebook + Instagram monthly
Purpose: Generate business, build database.
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
Products: Remarket via YouTube monthly
Purpose: Generate business, build database
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
LOD University
Products: LOD Univeristy
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Purpose: Improve closing techniques.
Benefits:
LOD University is a series of online courses developed by industry leaders
Learn how to convert leads at 5% from A to Z
Must pass the Script & Lead Protocol courses to work live leads
Results
-
Volume increase of 661% 12 months after the switch
-
ROI with current LOD lead gen 609% (-7.26% with Royal Lepage)
-
Closing ratio of 6.02% with LOD training
-
Increase brand awareness, each user viewed his ad 200X
-
Built a database of 2000+ leads from 52 (Increase of 3,746%)
Volume increase of 661% 12 months after the switch
Closing ratio of 6.02% with LOD training
Brand for awareness, each user viewed his ad 200X
Built a database of 2000+ leads from 52
ROI with current LOD 609% (-7.26% with Royal Lepage)
“’It’s a streamlined approach to Real Estate prospecting. You are connecting with buyers and sellers all the time. Once I signed on, I knew where I was staying.”
Ryan Fogarty
Let's Talk About It
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