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Brand New Agent See's 884% ROI In First Year with "Leads On Demand"

Highlights: ​​​​

ROI +884% | Database +3,066%

Paolo Castellano

Sales Representative

Introduction

Paolo Castellano came to Search Realty as a brand new Sales Representative with no prior real estate experience or training. In his first year he earned $120,118 in GCI and increased volume by 128% in year 2.

It is important to note, that Paolo did not have any sales experience prior to entering the real estate industry. His previous work experience was in the trades industry.

First Brokerage:

Challenges

Generate new business & build a database from scratch

Closing internet leads with no previous training/experience

Compare ROI on internet leads vs. alternative advertising

Solutions

Leads On Demand

Product: Gold Leads Annual Plan

Purpose: Generate business/database

Benefits:

  • Get any number of leads in any city
  • Gold leads is LOD’s mid product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 24 hour turn around time
    • 100% real (fake leads returned)
    • Guaranteed to be in the city requested

 Training

Product: LOD University

  • Completed all 2 mandatory courses + 12 comprehensive courses

Purpose: Improve closing techniques

Benefits:

  • Agents are prepared before they make that first contact
  • Agents learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads


Remarket via Facebook + Instagram

Product: Remarket FB + IG Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Google Display

Products: Remarket Google Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via YouTube Video

Products: Remarket YouTube Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Strong resonance factor via video based ads
  • Elicit business from existing leads and website visitors
  • Video ad plays prior to each video
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Leads On Demand

 

  • Purchase Gold leads annual plan
  • Leads On Demand is product 1 of 8 available

Benefits:

  • Gold leads is LOD’s mid-tier Leads On Demand product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 100% real (agents can return fake leads)
    • Guaranteed to be in the city requested

Remarket via Google

 

  • Purchase Remarket via 90% of Internet monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Facebook + Instagram

  • Purchase Remarket via Facebook + Instagram monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

 Remarket via YouTube

 

  • Purchase Remarket via YouTube monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Video commercial played as they watch YouTube
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Training via LOD University

 

  • Completed the 2 mandatory courses 
  • Concentrated efforts on the outbound script & objection handling

Benefits:

  • LOD University is a series of online courses developed by industry leaders
  • Learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads

Results

  • ROI with LOD lead gen platform 884%

  • Closing ratio of 2.08% with LOD training

  • Increase brand awareness, each user viewed his ad 30X

  • Built a database of 1900+ leads from 60 (Increase of 3,066%)

“Follow the leads, the process, the training and you will see the results!
I would definitely recommend joining Search Realty if you want to increase your business.”

Paolo Castellano