Brand New Agent See's 884% ROI In First Year with "Leads On Demand"
Highlights:
ROI +884% | Database +3,066%
Paolo Castellano
Sales Representative
Introduction
Paolo Castellano came to Search Realty as a brand new Sales Representative in 2013. In his first year he earned $120,118 in GCI and increased volume by 128% in year 2.
First Brokerage:
Challenges
Generate new business & build a database from scratch
Closing internet leads with no previous training/experience
Compare ROI on internet leads vs. alternative advertising
Solutions
Leads On Demand
Product: Gold Leads Annual Plan
Purpose: Generate business/database
Benefits:
- Get any number of leads in any city
- Gold leads is LOD’s mid product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Training
Product: LOD University
- Completed all 2 mandatory courses + 12 comprehensive courses
Purpose: Improve closing techniques
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google Display
Products: Remarket Google Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Extremely cost effective
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube Video
Products: Remarket YouTube Monthly
Purpose: Reinforce brand, Ice breaker prior to contact
Benefits:
- Strong resonance factor via video based ads
- Elicit business from existing leads and website visitors
- Video ad plays prior to each video
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Leads On Demand
- Purchase Gold leads annual plan
- Leads On Demand is product 1 of 8 available
Benefits:
- Gold leads is LOD’s mid-tier Leads On Demand product
- Measurable and predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 100% real (agents can return fake leads)
- Guaranteed to be in the city requested
Remarket via Google
- Purchase Remarket via 90% of Internet monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Facebook + Instagram
- Purchase Remarket via Facebook + Instagram monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
- Purchase Remarket via YouTube monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Training via LOD University
- Completed the 2 mandatory courses
- Concentrated efforts on the outbound script & objection handling
Benefits:
- LOD University is a series of online courses developed by industry leaders
- Learn how to convert leads at 5% from A to Z
- Must pass the Script & Lead Protocol courses to work live leads
Results
-
ROI with LOD lead gen platform 884%
-
Closing ratio of 2.08% with LOD training
-
Increase brand awareness, each user viewed his ad 30X
-
Built a database of 1900+ leads from 60 (Increase of 3,066%)
“Follow the leads, the process, the training and you will see the results!
I would definitely recommend joining Search Realty if you want to increase your business.”
Paolo Castellano