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Search Realty Ranks #1 Fastest Growing Real Estate Brokerage

Highlights: ​​​​

5-Year Revenue Growth +1,942% |  5-Year Agent Growth +609%

Maclean’s

Canadian Business

Search Realty Corp., Brokerage

 

New Brokerage > New Brand
5 Year Revenue 1,942%⇑,5 Year Realtor 609%

See ChallengesSee The Results

Introduction

Search Realty Corp. started as a team of 3 agents in 2012 founded by a former Re/Max agent and internet marketing pioneer Sterling Wong has quickly grown into a 250 agent operation.  Their primary unique selling proposition is providing Leads On Demand exclusively to their agents, connecting home buyers and sellers in real-time.

Search Realty is a community-focused, future-facing real estate brokerage that is committed to providing the best tools and technology to serve the evolving needs of today’s home buyers, sellers, and REALTORS®.

Search Realty ranks as the #1 Fastest Growing Real Estate Brokerage in Canada and ranks #38 overall on Canadian Business & Maclean’s 2018 Growth 500 list of Fastest-Growing Companies and has recently been a Great Place to Work-Certified™. Other partnerships include but not limited to:

Founded in 2012

Challenges

Competing with household brands as a new brokerage powered by LOD Inc.

Training agents to close internet leads with no previous training/experience

Educating & Exposing the ROI on internet leads vs. traditional marketing solutions

Recruiting new agents & building a brand from scratch

Solutions

Leads On Demand

Products:
Pay-As-You-Go Plans

  • Silver (Free), Gold & Platinum

1 Year Plans

  • Gold & Platinum

Purpose:

  • Generate Business On-Demand

  • Benefits:

    • 10+ Years of research & development
    • Developed in-house via the founder
    • Get any number of leads in any city
    • Patent-pending Leads On Demand
    • Measurable & predictable results, backed by Google
    • Guarantees include:
      • Lead exclusivity
      • 24 hour turn around time
      • 100% real (fake leads returned)
      • Guaranteed to be in the city requested

     Social Media Plans



    Products:
    Month-to-Month Plans

    • Silver (Free), Gold & Platinum
    • Complete white-glove service plans

    Purpose:

    • Build a Brand On-Demand
    • Covers the following mediums:
      • Facebook and Instagram
      • Linkedin and Twitter
      • Agent branded posts
      • Increase brand awareness

    Benefits:

    • Increase brand visibility
    • Serviced in-house via social experts
    • Position brand as an expert in their market
    • Provides instant visibility for:
      • Agents real estate listings
      • Neighbourhood updates
      • Referral programs

     Training

    Product:
    Search University (LOD University)

    • Curriculum developed in-house
    • Compiled top-3 real estate training
    • Tried & tested scripts & presentations
    • Comprised of 2 mandatory + 12 comprehensive courses

    Purpose:

    • Agents are prepared before they make that first contact
    • Agents learn how to convert leads at 5% from A to Z
    • Agents improve their closing techniques
    • Goal setting working backwards utilizing # of leads required
    • Must pass the Script & Lead Protocol tests to work live leads

    Benefits:

    • Agents are prepared before they make that first contact
    • Agents learn how to convert leads at 5% from A to Z

     

    Remarket via Facebook + Instagram

    Product: Remarket FB + IG Monthly

    Purpose: Generate new recruit leads and brand reinforcement

    Benefits:

    • Elicit business from existing contacts and website visitors
    • Image and text ads displayed as agents browse Facebook & Instagram
    • Delivers education and drives key messages without initial contact

    Remarket via Google Display

    Products: Remarket Google Monthly

    Purpose: Generate new recruit leads and brand reinforcement

    Benefits:

    • Elicit business from existing contacts and website visitors
    • Image and text ads displayed as agents browse 90% of the Internet
    • Delivers education and drives key messages without initial contact

    Remarket via YouTube Video

    Products: Remarket YouTube Monthly

    Purpose: Generate new recruit leads and brand reinforcement

    Benefits:

    • Strong resonance factor via video based ads
    • Elicit business from existing contacts and website visitors
    • Video ad plays prior to each video
    • Delivers education and drives key messages without initial contact

     Social Media Plan

    • Purchase Social Platinum plan monthly
    • Social Media is product 2 of 8 available

    Benefits:

    • Increase brand visibility and awareness
    • Position agent as an expert in their market.
    • Where others teach, we just do it for agents!
    • Social Media plans provide instant visibility for:
      • Agents real estate listings
      • Special offers
      • Listing updates
      • Referral programs

     

    Remarket via Facebook + Instagram

    • Purchase Remarket via Facebook + Instagram monthly
    • Remarketing is product 3 of 8 available

    Benefits:

    • Elicit business from existing leads and website visitors
    • Image and text ads displayed as they browse Facebook & Instagram
    • More receptive calls to leads as awareness is being established
    • Brings agent one step closer towards conversion

    Remarket via Google

     

    • Purchase Remarket via 90% of Internet monthly
    • Remarketing is product 3 of 8 available

    Benefits:

    • Elicit business from existing leads and website visitors
    • Image and text ads displayed as they browse 90% of the Internet
    • More receptive calls to leads as awareness is being established
    • Brings agent one step closer towards conversion

     Remarket via YouTube

     

    • Purchase Remarket via YouTube monthly
    • Remarketing is product 3 of 8 available

    Benefits:

    • Elicit business from existing leads and website visitors
    • Video commercial played as they watch YouTube
    • More receptive calls to leads as awareness is being established
    • Brings agent one step closer towards conversion

    Results

    • #1 Fastest growing real estate brokerage, Maclean’s 2018 Growth 500

    • 5-Year revenue growth of 1,942%

    • 5-Year agent growth of 3,866%

    • Average agent closing ratio of 2% with LOD training

    • Increase brand awareness, each user viewed ads 30X

     

    • Built a database of 72,547 leads from 979 (Increase of 7,310%)

    • Average agent ROI with LOD internet lead gen platform  300-600%

    • Certified Great Place to Work Canada

    “When you understand our model, you will understand why we must generate high-quality leads. Unlike other companies, our income isn’t derived from selling leads. We earn an income only once the client buys or sells. So naturally, we have a greater incentive to provide high-quality leads to our agents that will actually amount to something.”
    Sterling Wong

    Let's Talk About It

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