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Agent Leaves Big Brand & Disrupts Real Estate Industry With "Leads On Demand"

Highlights: ​​​​

YOY Volume +52% | ROI +2500%

Sterling Wong

Broker Of Record

Introduction

Sterling Wong was an award-winning agent with Re/Max from 2007–2011. Sterling did not generate business via traditional methods of advertising such as billboard ads, flyers, or bus stop bench ads simply because he did not have the capital to invest in these forms of advertising. Instead Sterling self-taught his way through online SEO & SEM strategies that have yielded into a lead generating machine.  Conceived by 10-years of research and development, the key to his recipe is intercepting the lead deep in the sales cycle assisted by automation.

Sterling left Re/Max 4 years later with a GCI of over $350,000 and moved his lead gen technology to launch Search Realty while maintaining year-over-year growth of 52%.

Previous Brokerage:

New Brokerage:

Challenges

Leaving a household brand to a new brand powered by LOD Inc.

Generate additional business & increase existing database

Closing internet leads with no previous training

Solutions

Leads On Demand

Product: Platinum Leads Annual Plan

Purpose: Generate business/database

Benefits:

  • Get any number of leads in any city
  • Platinum leads is LOD’s top product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 24 hour turn around time
    • 100% real (fake leads returned)
    • Guaranteed to be in the city requested

 Social Media Plan

Product: Social Platinum Plan Monthly

Purpose: Increase brand awareness

Benefits:

  • Increase brand visibility
  • Where others teach, we just do it
  • Position agent as an expert in their market
  • Provides instant visibility for:
      • Agents real estate listings
      • Neighbourhood updates
      • Referral programs

 Training

Product: LOD University

  • Developed and completed 12 comprehensive courses

Purpose: Improve closing techniques

Benefits:

  • Agents are prepared before they make that first contact
  • Agents learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads


Remarket via Facebook + Instagram

Product: Remarket FB + IG Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Google Display

Products: Remarket Google Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Extremely cost effective
  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via YouTube Video

Products: Remarket YouTube Monthly

Purpose: Reinforce brand, Ice breaker prior to contact

Benefits:

  • Strong resonance factor via video based ads
  • Elicit business from existing leads and website visitors
  • Video ad plays prior to each video
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Remarket via Google

 

  • Purchase Remarket via 90% of Internet monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse 90% of the Internet
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

 Remarket via YouTube

 

  • Purchase Remarket via YouTube monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Video commercial played as they watch YouTube
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Training via LOD University

 

  • Completed & developed all 12 courses 
  • Concentrated efforts on the outbound script & objection handling

Benefits:

  • LOD University is a series of online courses developed by industry leaders
  • Learn how to convert leads at 5% from A to Z
  • Must pass the Script & Lead Protocol courses to work live leads

Leads On Demand

 

  • Purchase Platinum leads annual plan
  • Leads On Demand is product 1 of 8 available

Benefits:

  • Platinum leads is LOD’s top-tier Leads On Demand product
  • Measurable and predictable results, backed by Google
  • Guarantees include:
    • Lead exclusivity
    • 100% real (agents can return fake leads)
    • Guaranteed to be in the city requested

 Social Media Plan

  • Purchase Social Platinum plan monthly
  • Social Media is product 2 of 8 available

Benefits:

  • Increase brand visibility and awareness
  • Position agent as an expert in their market.
  • Where others teach, we just do it for agents!
  • Social Media plans provide instant visibility for:
    • Agents real estate listings
    • Special offers
    • Listing updates
    • Referral programs

 

Remarket via Facebook + Instagram

  • Purchase Remarket via Facebook + Instagram monthly
  • Remarketing is product 3 of 8 available

Benefits:

  • Elicit business from existing leads and website visitors
  • Image and text ads displayed as they browse Facebook & Instagram
  • More receptive calls to leads as awareness is being established
  • Brings agent one step closer towards conversion

Results

  • ROI with LOD internet lead gen 2,500%

  • Volume increase of 52% year-over-year

  • Closing ratio of 6.89% with LOD training

  • Increase brand awareness, each user viewed his ad 100X

  • Built a database of 5300+ leads from 89 (Increase of 5,855%)

“’Soliciting friends, family, buying expensive advertising wasn’t an option for me, only the internet. I experienced 2,500% ROI via internet leads and now I want to share my system with the world!”
Sterling Wong

Let's Talk About It

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