Search Realty Ranks #1 Fastest Growing Real Estate Brokerage
Highlights:
5-Year Revenue Growth +1,942% | 5-Year Agent Growth +3,866%
Maclean’s
Canadian Business
Search Realty Corp., Brokerage
New Brokerage > New Brand
5 Year Revenue 1,942%⇑,5 Year Realtor 609%⇑
Introduction
Search Realty Corp. started as a team of 3 agents in 2012 founded by a former Re/Max agent and internet marketing pioneer Sterling Wong has quickly grown into a 250 agent operation. Their primary unique selling proposition is providing Leads On Demand exclusively to their agents, connecting home buyers and sellers in real-time.
Search Realty is a community-focused, future-facing real estate brokerage that is committed to providing the best tools and technology to serve the evolving needs of today’s home buyers, sellers, and REALTORS®.
Search Realty ranks as the #1 Fastest Growing Real Estate Brokerage in Canada and ranks #38 overall on Canadian Business & Maclean’s 2018 Growth 500 list of Fastest-Growing Companies and has recently been a Great Place to Work-Certified™. Other partnerships include but not limited to:
- Only brokerage in the world to be a certified Google Partner
- Donation of 1% of sales to SickKids and children’s health
- Sister company Search Mortgage Corp.
Founded in 2012
Challenges
Competing with household brands as a new brokerage powered by LOD Inc.
Training agents to close internet leads with no previous training/experience
Educating & Exposing the ROI on internet leads vs. traditional marketing solutions
Recruiting new agents & building a brand from scratch
Solutions
Leads On Demand
Products:
Pay-As-You-Go Plans
- Silver (Free), Gold & Platinum
1 Year Plans
- Gold & Platinum
Purpose:
Benefits:
- 10+ Years of research & development
- Developed in-house via the founder
- Get any number of leads in any city
- Patent-pending Leads On Demand™
- Measurable & predictable results, backed by Google
- Guarantees include:
- Lead exclusivity
- 24 hour turn around time
- 100% real (fake leads returned)
- Guaranteed to be in the city requested
Social Media Plans
Products:
Month-to-Month Plans
- Silver (Free), Gold & Platinum
- Complete white-glove service plans
Purpose:
- Build a Brand On-Demand
- Covers the following mediums:
- Facebook and Instagram
- Linkedin and Twitter
- Agent branded posts
- Increase brand awareness
Benefits:
- Increase brand visibility
- Serviced in-house via social experts
- Position brand as an expert in their market
- Provides instant visibility for:
- Agents real estate listings
- Neighbourhood updates
- Referral programs
Training
Product:
Search University (LOD University)
- Curriculum developed in-house
- Compiled top-3 real estate training
- Tried & tested scripts & presentations
- Comprised of 2 mandatory + 12 comprehensive courses
Purpose:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
- Agents improve their closing techniques
- Goal setting working backwards utilizing # of leads required
- Must pass the Script & Lead Protocol tests to work live leads
Benefits:
- Agents are prepared before they make that first contact
- Agents learn how to convert leads at 5% from A to Z
Remarket via Facebook + Instagram
Product: Remarket FB + IG Monthly
Purpose: Generate new recruit leads and brand reinforcement
Benefits:
- Elicit business from existing contacts and website visitors
- Image and text ads displayed as agents browse Facebook & Instagram
- Delivers education and drives key messages without initial contact
Remarket via Google Display
Products: Remarket Google Monthly
Purpose: Generate new recruit leads and brand reinforcement
Benefits:
- Elicit business from existing contacts and website visitors
- Image and text ads displayed as agents browse 90% of the Internet
- Delivers education and drives key messages without initial contact
Remarket via YouTube Video
Products: Remarket YouTube Monthly
Purpose: Generate new recruit leads and brand reinforcement
Benefits:
- Strong resonance factor via video based ads
- Elicit business from existing contacts and website visitors
- Video ad plays prior to each video
- Delivers education and drives key messages without initial contact
Social Media Plan
- Purchase Social Platinum plan monthly
- Social Media is product 2 of 8 available
Benefits:
- Increase brand visibility and awareness
- Position agent as an expert in their market.
- Where others teach, we just do it for agents!
- Social Media plans provide instant visibility for:
- Agents real estate listings
- Special offers
- Listing updates
- Referral programs
Remarket via Facebook + Instagram
- Purchase Remarket via Facebook + Instagram monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse Facebook & Instagram
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via Google
- Purchase Remarket via 90% of Internet monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Image and text ads displayed as they browse 90% of the Internet
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Remarket via YouTube
- Purchase Remarket via YouTube monthly
- Remarketing is product 3 of 8 available
Benefits:
- Elicit business from existing leads and website visitors
- Video commercial played as they watch YouTube
- More receptive calls to leads as awareness is being established
- Brings agent one step closer towards conversion
Results
-
#1 Fastest growing real estate brokerage, Maclean’s 2018 Growth 500
-
5-Year revenue growth of 1,942%
-
5-Year agent growth of 3,866%
-
Average agent closing ratio of 2% with LOD training
-
Increase brand awareness, each user viewed ads 30X
-
Built a database of 72,547 leads from 979 (Increase of 7,310%)
-
Average agent ROI with LOD internet lead gen platform 300-600%
-
Certified Great Place to Work Canada
“When you understand our model, you will understand why we must generate high-quality leads. Unlike other companies, our income isn’t derived from selling leads. We earn an income only once the client buys or sells. So naturally, we have a greater incentive to provide high-quality leads to our agents that will actually amount to something.”
Sterling Wong
Let's Talk About It
Start by setting up a time with our business development manager.
SEARCH REALTY, SEARCH MORTGAGE, LEADS ON DEMAND, LOD and the SEARCH logo and icons are trademarks of Search Corp. and are used under license.